{"id":3073,"date":"2026-10-19T08:54:26","date_gmt":"2026-10-19T08:54:26","guid":{"rendered":"https:\/\/grupogaray.es\/?p=3073"},"modified":"2026-10-19T09:32:20","modified_gmt":"2026-10-19T09:32:20","slug":"branding-marketing-del-grupo-garay-organiza-y-gestiona-el-i-congreso-nacional-de-la-cesm-en-albacete","status":"publish","type":"post","link":"https:\/\/grupogaray.es\/en\/branding-marketing-del-grupo-garay-organiza-y-gestiona-el-i-congreso-nacional-de-la-cesm-en-albacete\/","title":{"rendered":"Branding &#038; Marketing, del Grupo Garay, organiza y gestiona el I Congreso Nacional de la CESM en Albacete"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"3073\" class=\"elementor elementor-3073\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5ca1a75c e-flex e-con-boxed e-con e-parent\" data-id=\"5ca1a75c\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-94cdc18 elementor-widget elementor-widget-text-editor\" data-id=\"94cdc18\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\tLa empresa del grupo se ha encargado de la gesti\u00f3n t\u00e9cnica, la planificaci\u00f3n y el control del encuentro, adem\u00e1s de actuar como proveedor oficial con una oferta integral de servicios durante las tres jornadas\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-74444bc e-flex e-con-boxed e-con e-parent\" data-id=\"74444bc\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8c78781 elementor-widget elementor-widget-text-editor\" data-id=\"8c78781\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><b>Branding &amp; Marketing, empresa del Grupo Garay, ha participado activamente en la organizaci\u00f3n y desarrollo del I Congreso Nacional de la Confederaci\u00f3n Espa\u00f1ola de Sociedades Musicales (CESM), celebrado en Albacete los d\u00edas 16, 17 y 18 de octubre de 2026 bajo el lema \u00abPresente y futuro de las sociedades musicales amateurs\u00bb. La compa\u00f1\u00eda ha asumido la gesti\u00f3n t\u00e9cnica, la planificaci\u00f3n, el control y el desarrollo integral del congreso.<\/b><\/p><p>El encuentro ha reunido por primera vez, bajo este nuevo formato, a sociedades musicales, federaciones, juntas directivas, m\u00fasicos, directores, docentes, escuelas de m\u00fasica, investigadores, gestores culturales, instituciones y empresas del sector, con el objetivo de compartir experiencias, encontrar soluciones y construir juntos el futuro de uno de los movimientos culturales, educativos y asociativos con mayor arraigo de Espa\u00f1a.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a71c475 e-flex e-con-boxed e-con e-parent\" data-id=\"a71c475\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4a659cf elementor-widget elementor-widget-image\" data-id=\"4a659cf\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"687\" src=\"https:\/\/grupogaray.es\/wp-content\/uploads\/2026\/10\/NP_Branding_Marketing_Congreso_CESM_2-1024x687.avif\" class=\"attachment-large size-large wp-image-3086\" alt=\"\" srcset=\"https:\/\/grupogaray.es\/wp-content\/uploads\/2026\/10\/NP_Branding_Marketing_Congreso_CESM_2-1024x687.avif 1024w, https:\/\/grupogaray.es\/wp-content\/uploads\/2026\/10\/NP_Branding_Marketing_Congreso_CESM_2-300x201.avif 300w, https:\/\/grupogaray.es\/wp-content\/uploads\/2026\/10\/NP_Branding_Marketing_Congreso_CESM_2-768x516.avif 768w, https:\/\/grupogaray.es\/wp-content\/uploads\/2026\/10\/NP_Branding_Marketing_Congreso_CESM_2-18x12.avif 18w, https:\/\/grupogaray.es\/wp-content\/uploads\/2026\/10\/NP_Branding_Marketing_Congreso_CESM_2.avif 1080w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-31fbb9d elementor-widget elementor-widget-text-editor\" data-id=\"31fbb9d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<em>Representantes de la CESM, federaciones e instituciones en el I Congreso Nacional de la CESM, celebrado en Albacete.<\/em>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a09db48 e-flex e-con-boxed e-con e-parent\" data-id=\"a09db48\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-333f34e elementor-widget elementor-widget-heading\" data-id=\"333f34e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Proveedor oficial con servicio integral<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-eecf7f0 elementor-widget elementor-widget-text-editor\" data-id=\"eecf7f0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\tAdem\u00e1s de coordinar todo el desarrollo t\u00e9cnico, Branding &amp; Marketing ha sido el proveedor oficial del congreso, ofreciendo un servicio integral que ha abarcado:\n\n<ul>\n<li>Imagen corporativa y decorados<\/li>\n<li>Azafatas y personal de staff<\/li>\n<li>Merchandising, imprenta y trofeos<\/li>\n<li>Audiovisuales<\/li>\n<li>Transportes y restauraci\u00f3n<\/li>\n<\/ul>\nDurante todo el congreso, la empresa ha estado presente con tres oficinas t\u00e9cnicas instaladas in\nsitu en cada uno de los auditorios donde se han desarrollado las actividades, desde las que ha\ngestionado el control de acreditaciones de los congresistas y la secretar\u00eda t\u00e9cnica.\nPersonal<\/li>\n<\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-97dfc71 e-flex e-con-boxed e-con e-parent\" data-id=\"97dfc71\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-75f86e8 elementor-widget elementor-widget-image\" data-id=\"75f86e8\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/grupogaray.es\/wp-content\/uploads\/2026\/10\/NP_Branding_Marketing_Congreso_CESM_3-1024x768.avif\" class=\"attachment-large size-large wp-image-3085\" alt=\"\" srcset=\"https:\/\/grupogaray.es\/wp-content\/uploads\/2026\/10\/NP_Branding_Marketing_Congreso_CESM_3-1024x768.avif 1024w, https:\/\/grupogaray.es\/wp-content\/uploads\/2026\/10\/NP_Branding_Marketing_Congreso_CESM_3-300x225.avif 300w, https:\/\/grupogaray.es\/wp-content\/uploads\/2026\/10\/NP_Branding_Marketing_Congreso_CESM_3-768x576.avif 768w, https:\/\/grupogaray.es\/wp-content\/uploads\/2026\/10\/NP_Branding_Marketing_Congreso_CESM_3-16x12.avif 16w, https:\/\/grupogaray.es\/wp-content\/uploads\/2026\/10\/NP_Branding_Marketing_Congreso_CESM_3.avif 1344w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-976e247 elementor-widget elementor-widget-text-editor\" data-id=\"976e247\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<em>Personal de Branding &#038; Marketing en la oficina t\u00e9cnica y de acreditaciones del Auditorio de la Diputaci\u00f3n de Albacete.<\/em>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5a0771f e-flex e-con-boxed e-con e-parent\" data-id=\"5a0771f\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-09a66de elementor-widget elementor-widget-heading\" data-id=\"09a66de\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Tres jornadas en tres escenarios<\/h4>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-cbdd0d5 e-flex e-con-boxed e-con e-parent\" data-id=\"cbdd0d5\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-36acd9a elementor-widget elementor-widget-image\" data-id=\"36acd9a\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/grupogaray.es\/wp-content\/uploads\/2026\/10\/NP_Branding_Marketing_Congreso_CESM-1024x683.avif\" class=\"attachment-large size-large wp-image-3080\" alt=\"\" srcset=\"https:\/\/grupogaray.es\/wp-content\/uploads\/2026\/10\/NP_Branding_Marketing_Congreso_CESM-1024x683.avif 1024w, https:\/\/grupogaray.es\/wp-content\/uploads\/2026\/10\/NP_Branding_Marketing_Congreso_CESM-300x200.avif 300w, https:\/\/grupogaray.es\/wp-content\/uploads\/2026\/10\/NP_Branding_Marketing_Congreso_CESM-768x512.avif 768w, https:\/\/grupogaray.es\/wp-content\/uploads\/2026\/10\/NP_Branding_Marketing_Congreso_CESM-18x12.avif 18w, https:\/\/grupogaray.es\/wp-content\/uploads\/2026\/10\/NP_Branding_Marketing_Congreso_CESM.avif 1341w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3ce8d24 elementor-widget elementor-widget-text-editor\" data-id=\"3ce8d24\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<em>Mesa redonda \u00abDirecci\u00f3n de Banda y Composici\u00f3n\u00bb, en el Auditorio de la Diputaci\u00f3n de Albacete. Foto: La Cruz de Gu\u00eda \/\nFederaci\u00f3n Regional Castellano Manchega de Sociedades de M\u00fasica.<\/em>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f2230a8 e-flex e-con-boxed e-con e-parent\" data-id=\"f2230a8\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-388f038 elementor-widget elementor-widget-text-editor\" data-id=\"388f038\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><b>Viernes 16.<\/b> El Auditorio de la Diputaci\u00f3n de Albacete acogi\u00f3 la inauguraci\u00f3n oficial y la mesa<br \/>redonda \u00abDirecci\u00f3n de Banda y Composici\u00f3n. Nuevos retos a los que nos enfrentamos los<br \/>directores\u00bb, con la participaci\u00f3n de destacados directores y compositores.<\/p><p><b>S\u00e1bado 17. <\/b>En el Auditorio del Conservatorio se sucedieron ponencias sobre el reconocimiento<br \/>patrimonial de las sociedades musicales, los proyectos Erasmus+, el liderazgo de las juntas<br \/>directivas y la inteligencia artificial aplicada a su gesti\u00f3n, junto a la presentaci\u00f3n de la app<br \/>AMADEUS y la aplicaci\u00f3n Verifactu. La jornada incluy\u00f3 mesas redondas sobre las escuelas de<br \/>m\u00fasica y sobre las diferencias entre federaciones auton\u00f3micas, y se cerr\u00f3 con el concierto de la<br \/>Banda Sinf\u00f3nica Regional de la Federaci\u00f3n Regional Castellano Manchega de Sociedades de<br \/>M\u00fasica en el Teatro de la Paz.<\/p><p><b>Domingo 18.<\/b> Integrando las actividades del II Congreso Regional de Castilla-La Mancha, se<br \/>abordaron la financiaci\u00f3n, los aspectos jur\u00eddicos y el protocolo con las administraciones p\u00fablicas,<br \/>antes del acto de clausura y el concierto de la Banda Sinf\u00f3nica Municipal de Albacete en el<br \/>Teatro Circo.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9f8df1e e-flex e-con-boxed e-con e-parent\" data-id=\"9f8df1e\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d4da427 elementor-widget elementor-widget-image\" data-id=\"d4da427\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/grupogaray.es\/wp-content\/uploads\/2026\/10\/NP_Branding_Marketing_Congreso_CESM_4-1024x683.avif\" class=\"attachment-large size-large wp-image-3090\" alt=\"\" srcset=\"https:\/\/grupogaray.es\/wp-content\/uploads\/2026\/10\/NP_Branding_Marketing_Congreso_CESM_4-1024x683.avif 1024w, https:\/\/grupogaray.es\/wp-content\/uploads\/2026\/10\/NP_Branding_Marketing_Congreso_CESM_4-300x200.avif 300w, https:\/\/grupogaray.es\/wp-content\/uploads\/2026\/10\/NP_Branding_Marketing_Congreso_CESM_4-768x512.avif 768w, https:\/\/grupogaray.es\/wp-content\/uploads\/2026\/10\/NP_Branding_Marketing_Congreso_CESM_4-18x12.avif 18w, https:\/\/grupogaray.es\/wp-content\/uploads\/2026\/10\/NP_Branding_Marketing_Congreso_CESM_4.avif 1341w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3819954 elementor-widget elementor-widget-text-editor\" data-id=\"3819954\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<em>Ponencia sobre los archivos y el patrimonio musical de las sociedades musicales de Castilla-La Mancha.<\/em>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-80251d6 e-flex e-con-boxed e-con e-parent\" data-id=\"80251d6\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-af229d5 elementor-widget elementor-widget-heading\" data-id=\"af229d5\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Un congreso para el futuro del sector<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1f9a1a7 elementor-widget elementor-widget-text-editor\" data-id=\"1f9a1a7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>El congreso se ha planteado como un espacio de reflexi\u00f3n, conocimiento y cooperaci\u00f3n para<br \/>afrontar los grandes retos del movimiento asociativo musical: la financiaci\u00f3n y sostenibilidad de<br \/>las entidades, el relevo generacional, la gesti\u00f3n de las juntas directivas, la transformaci\u00f3n digital,<br \/>las nuevas obligaciones administrativas o la conservaci\u00f3n del patrimonio musical. Adem\u00e1s, ha<br \/>contado con un Espacio Profesional y de Innovaci\u00f3n del Sector Musical para conectar empresas<br \/>y servicios especializados con las necesidades de las sociedades musicales.<\/p><p><br \/>La cita llega en un momento clave para la CESM, que ha solicitado recientemente el<br \/>reconocimiento de las Sociedades Musicales de Espa\u00f1a como Manifestaci\u00f3n Representativa del<br \/>Patrimonio Cultural Inmaterial.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1ced067 e-flex e-con-boxed e-con e-parent\" data-id=\"1ced067\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c72a244 elementor-widget elementor-widget-heading\" data-id=\"c72a244\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Sobre el Grupo Garay<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5fa92bb elementor-widget elementor-widget-text-editor\" data-id=\"5fa92bb\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Grupo Garay es una compa\u00f1\u00eda espa\u00f1ola de distribuci\u00f3n comercial con sede en Alc\u00e1zar de San Juan (Ciudad Real) y presencia en m\u00e1s de 30 pa\u00edses. Desarrolla su actividad a trav\u00e9s de diversas l\u00edneas de negocio, entre ellas lubricantes (EMERS), agroqu\u00edmicos (Garay World Agro), pintura, log\u00edstica de palets, viajes (OA Travel) y Branding &amp; Marketing, que ofrece servicios integrales de imagen corporativa, organizaci\u00f3n y gesti\u00f3n t\u00e9cnica de eventos, merchandising, imprenta y audiovisuales.<\/p><p><b>Contacto:<br \/>Grupo Garay \u2013 Departamento de Marketing<br \/><\/b><a href=\"mailto:marketing@grupogaray.com\" target=\"_blank\" rel=\"noopener\">marketing@grupogaray.com<\/a>\u00a0|\u00a0<a href=\"https:\/\/grupogaray.es\/en\/\" target=\"_blank\" rel=\"noopener\">www.grupogaray.es<\/a><br \/><br \/><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>La empresa del grupo se ha encargado de la gesti\u00f3n t\u00e9cnica, la planificaci\u00f3n y el control del encuentro, adem\u00e1s de actuar como proveedor oficial con una oferta integral de servicios durante las tres jornadas<\/p>","protected":false},"author":1,"featured_media":3080,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-3073","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Branding &amp; 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